The New Rules of Commerce: 5 Shifts Impacting Retail Today

Commerce is evolving faster than ever, and today’s retail operators are faced with new challenges - and opportunities - that are reshaping how consumers discover, purchase, and stay loyal to brands. From shifting consumer expectations to emerging technologies and competitive pressures, staying ahead requires not just awareness, but action.

In this session, we’ll explore five critical ways commerce is changing right now and what every retail store operator needs to know to remain competitive. You’ll walk away with insights you can immediately apply to strengthen customer engagement, optimize operations, and position your business for long-term success.

What You’ll Learn:

  • The top consumer behavior shifts that are redefining retail experiences

  • How digital and physical retail are blending in new, profitable ways

  • Where technology is driving efficiency—and how to adopt it smartly

  • Strategies for building customer loyalty in a noisy marketplace

  • Practical steps you can take today to future-proof your store

Retail Author and globally recognized commerce leader Nicole Hoffman will deliver this forward-looking, practical discussion designed to prepare retail operators for the next wave of commerce and ensure their operations thrive.

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