Work With Me

Explore my range of services designed to help you move forward with confidence, wherever you're headed next.

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As a nationally recognized retail thought leader, educator, and speaker, Hoffman partners with organizations, associations, and events that want to empower their audiences with fresh insight, practical strategy, and real-world inspiration. Whether you need a dynamic keynote, an intimate workshop, ongoing consulting, or a customized training series, Hoffman brings two decades of hands-on retail experience, industry understanding, and powerful storytelling to every engagement. Among her clients include;

Professional Associations
Trade Shows + Conferences
Franchise Networks
Retailers + Brands
Economic Development Groups
Business Organizations
Corporate Teams + Leadership Groups
National + State Level Organizations
+ More

Services

Bring energy, clarity, and actionable takeaways to your conference or event. Hoffman's keynotes blend data, trend analysis, and engaging stories to help audiences understand retail’s shifting landscape and embrace the opportunities ahead. Attendees can also look forward to interactive, engaging sessions when applicable.
Hoffman is the perfect addition for industry conferences, trade shows, leadership summits, association meetings, and large-scale events. Have an idea to welcome Hoffman? Let's explore this together!
With a background as an adjunct professor and international speaker, Hoffman brings a natural vibe to her interactive, educational, and engaging workshops and breakout sessions. All experiences are customized to your audience and may cover:
- Customer experience + loyalty strategies
- Retail trends + future-of-commerce insights
- Independent retail / wholesaler operator growth planning
- Omnichannel evolution + digital consumer behavior
- Merchandising, marketing, and in-store experience
- Retail strategy for emerging + senior retailers alike
- Small business leadership + community-building
- Generational support with a focus on employee engagement
All workshops are uniquely developed to support the individual needs of each, respective client.
Are you looking for high-value digital education designed for remote teams, associations, and communities? Hoffman delivers virtual sessions that are interactive, accessible, and packed with insights participants can use right away. Explore session ideas here.
Hoffman offers strategic support to strengthen team development and overall company morale. If you're looking to improve the following areas of business with a friendly, professional approach, Hoffman can support you in:
- Employee morale + workmanship
- Sales performance + customer service excellence
- Merchandising execution + maintenance of displays
- Digital + in-store synergy alike
- Leadership and communication
These trainings can be delivered in-person or virtually.
Item description

If you’re looking for a speaker or partner who brings expertise, energy, and clarity — with a deep understanding of modern retail and consumer behavior — connect with Hoffman.

Keynotes & Presentation Options

A conference room with a woman standing on stage giving a presentation to an audience. The stage has a large screen displaying a slide with the text 'What Experience Has Stood Out as a BAD Shopping Experience + Why?'. Four women are seated on the stage, and the room is filled with seated attendees taking notes.

Featured

The New Rules of Commerce: 5 Shifts Impacting Retail Today

From shifting consumer expectations to emerging technologies and competitive pressures, staying ahead requires not just awareness, but action.

20 Marketing Ideas to Boost Customer Engagement + Sales Alike (For Real)

Designed for professionals seeking inspiration and actionable strategies, this presentation highlights creative approaches that can be adapted across industries and budgets alike.

Retail Reinvented: What’s Next for Independent Retailers in an Increasingly Competitive Commerce World

In this session, we’ll explore how modern selling experiences, including digital tools, storytelling, entertainment, and employee engagement, are reshaping retail while keeping a personal touch at the center.

The Entrepreneurial Pivot: Leading Through Life’s Personal and Professional Changes

This session is about embracing change with confidence, balancing personal transitions with professional responsibility, and reframing setbacks into breakthroughs.

Learn more about Nicole’s Presentations.

Nicole firmly believes that education is the best ingredient for business success.

View Nicole's Presentation Options

My Process

Discovery & Consultation

Every engagement begins with a thoughtful conversation. Nicole takes time to understand your organization, audience, goals, and challenges to ensure the experience is aligned with what matters most to you. This step sets the foundation for a meaningful and impactful session.

Strategic Planning & Customization

Using insights from the consultation, Nicole designs a session tailored specifically to your audience. Content is customized based on industry, format, audience size, and desired outcomes—whether it’s a keynote, workshop, panel, or training series.

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Content Development & Alignment

Nicole develops engaging, insight-driven content that blends real-world retail experience, data, trends, and storytelling. When applicable, she collaborates with event organizers to align messaging, timing, and delivery for maximum audience impact.

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Engaging Delivery & Lasting Impact

On stage or online, Nicole delivers high-energy, actionable presentations that educate, inspire, and resonate long after the session ends. Audiences leave with clear takeaways they can apply immediately, creating lasting value beyond the event itself.

"Thank you for a year of wonderful webinars! Lots of helpful, easy and quick takeaways for our members to implement in their shops. You are so easy to work with and bring a level of professionalism and retail savvy that we strive to offer in our education."

Justine Gray, Director of Membership + Education, Association of Golf Merchandisers
“I was so pleased with how the session turned out. The room was filled. I knew how the topic would be popular but to see it come to life was a lot of fun. You did an incredible job (as always) of engaging the panelists and giving each their chance to shine. I dare you say you opened some doors to new opportunities for each.”

Susan Reda, VP of Education Strategy, National Retail Federation
“Your presentation at Global Shop was great. It was easily the most engaging and interactive of all that I attended, and I walked away with valuable insight to bring back to our business.”

Quico “Q” Ayala, Sales Executive, Specialty Store Services

Let’s Work Together

If you're interested in working with Nicole, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.

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