In this practical guide for independent retailers, Nicole Leinbach Hoffman breaks down how TikTok — more than just a social platform — can be a powerful tool for visibility and sales growth.

Published in Smart Retailer, Nicole Leinbach Hoffman explains practical ways AI can help independent retailers work smarter and grow.

Published in Entrepreneur, Nicole breaks down five common misconceptions small-business owners have about big data — and how accessible data tools can drive smarter decisions and growth.

Published in Forbes, Nicole explains how intentional weekend work can improve productivity and create a better weekly balance.

What to do when your retail startup has no money. Smart, scrappy strategies to survive cash flow challenges and keep your business moving forward.

Employee apps improve communication, engagement, and productivity. Learn why an employee app can transform your workplace.

Learn five effective merchandising tips to improve your store layout, influence buyer behavior, and boost customer loyalty.

Applying for a secured loan? Learn how retailers can prepare, choose the right lender, use collateral wisely, and improve approval odds.

Retailers seeking secured loans should understand lender expectations and approval criteria. Learn what to prepare before submitting an application.