Revitalizing Main Street: How to Drive Growth in Your Local Economy

Main Streets and downtowns are more than shopping districts—they’re the heartbeat of local communities. But keeping them vibrant and competitive requires fresh thinking, collaboration, and innovative strategies to attract people and keep dollars local. This session explores proven ways community groups and merchant associations can help local businesses thrive while strengthening the overall economy.

Participants will gain insights on how to:

• Boost Foot Traffic: Create destination-worthy events, experiences, and promotions that consistently bring people downtown.

• Leverage Collaboration: Foster partnerships between merchants, associations, and civic leaders to maximize resources and amplify impact.

• Strengthen Buy-Local Campaigns: Use storytelling and marketing to showcase the unique value of local businesses.

• Engage the Community: Build stronger connections with residents and visitors through inclusive, memorable experiences.

• Drive Sustainable Growth: Implement practices that not only increase sales but also keep dollars circulating locally.

A thriving Main Street benefits everyone from business owners to residents to the community at large. By uniting efforts and focusing on strategies that encourage local spending, downtowns can remain resilient and relevant while creating pride and prosperity for the community.