The Path to Purchase: What Influences Consumers to Spend and How Retailers Can Remain on Their Journey
The shopper journey has never been more complex. Today’s consumers explore multiple channels, compare prices, and research products extensively before making a purchase decision. Along the way, their loyalty is tested by convenience, price, experience, and competing options. This session explores how retail operators can understand and influence the modern path to purchase, protect against loyalty breaks, and create experiences that keep customers coming back.
Understand Today’s Shopper Journey: The key stages consumers move through before deciding where to buy.
Pinpoint Loyalty Drivers: What makes customers stay loyal to a store or brand (and what can push them away).
Balance Price and Value: How to compete when consumers are constantly comparing.
Bridge Online and Offline Exploration: Strategies to ensure your brand is part of the shopper’s journey, no matter where it starts.
Build Long-Term Loyalty: Tactics for creating trust and differentiation that survive competitive pressures.
Consumers hold more power than ever, and their path to purchase is influenced by countless touchpoints. By understanding how they explore, compare, and ultimately choose where to buy, retail operators can create experiences that win customers — not just once, but for the long term.
